Case Study: Headspace sharpens strategy and rebrand decisions with Clozd

Headspace partners with Clozd to identify their clients’ unique mental health needs

Headspace, a meditation and mental health app company, faced strategic challenges following its merger with Ginger, including brand confusion and navigating a post-pandemic economic downturn. To understand its clients' needs and the real reasons behind its sales wins and losses, Headspace partnered with Clozd for its win-loss analysis and buyer intelligence services.

Clozd provided direct feedback from Headspace's clients through in-depth interviews, which became a key source of truth for the company. These insights directly informed the decision to undergo a complete rebrand to a single name and helped shape the product roadmap. The measurable impact included demonstrating the revenue at risk if changes weren't made, building cross-functional credibility, and creating better positioning to prove the value of its mental health solutions to clients.

Headspace

Zahra Chithiwala

Group Product Marketing Manager