Case Study: Frontify drives new business opportunities and sharper sales strategy with Clozd

Frontify partners with Clozd to create new business opportunities, refine their sales process

Frontify, a company focused on brand management, partnered with the vendor Clozd to implement a win-loss analysis program. Their challenge was to gain deeper, unbiased insights into why they won and lost deals in order to inform strategic decisions, refine their sales process, and create more effective marketing materials.

By using Clozd's win-loss interview service and platform, Frontify established a mature feedback system. The solution provided validated qualitative data that revealed key customer trends, directly informed a successful market repositioning, and strengthened sales enablement. The results for Frontify included the creation of new business opportunities, increased pipeline generation, improved customer retention, and the signing of a major new client attributed to their new data-driven strategy.

Frontify

Alexina Clements

Frontify