Case Study: Frontify drives new business and refines sales with Clozd

Frontify drives dozens of new opportunities in 3+ years with Clozd

Frontify, a brand management company, sought to deeply understand why they won and lost deals to refine their sales process and create new business opportunities. To capture unbiased buyer feedback that was missing from their internal surveys, they partnered with the vendor Clozd to implement a win-loss analysis program.

By using Clozd's expert-led interview services and platform, Frontify established a mature, cross-functional feedback system. The insights gained validated their market positioning, informed new marketing content, and identified sales process improvements. The results for Frontify, driven by Clozd, included increased pipeline generation, new business opportunities from marketing efforts like webinars, and improved customer retention.

Frontify