Case Study: Datacor improves revenue operations and buyer insight with Clozd

Datacor's RevOps team leans on Clozd for impactful buyer feedback

Datacor, a company with a portfolio of businesses, faced a challenge in understanding the real reasons behind customer churn and deal losses. Their Director of Revenue Operations, Paul Stevens, needed objective data beyond what his sales team reported, which often cited price as the primary factor. To uncover the true drivers behind buyer decisions, Datacor partnered with Clozd to implement its Win-Loss Analysis service.

The solution from Clozd provided an objective, holistic view of buyer feedback through detailed interviews. This revealed that while price was a factor, it was far from the only reason for losses. The impactful data allowed Datacor to foster a culture of improvement, informing product and operational changes. The program was so valuable and easy to use that Datacor expanded its use of Clozd across multiple portfolio companies.

Datacor

Paul Stevens

Director of Revenue Operations