Case Study: Consensus improves win-loss insights and sales strategy with Clozd

Consensus found immense value using Clozd across their pipeline

Consensus, a software company that automates product demos, needed to identify the precise reasons it was winning and losing deals in order to effectively train its new sales team. Their Head of Sales, Rex Galbraith, attempted to conduct win-loss interviews himself but found the process time-consuming and ineffective, as he lacked the necessary skills and respondents were not fully candid with him. To address this challenge, they turned to the vendor Clozd for its win-loss analysis service.

By adopting Clozd's win-loss methodology, Consensus gained deep, unbiased insights from a third-party expert. The results had a significant impact across their organization, from refining their ideal customer profile to improving website messaging and even aiding in recruitment. Clozd’s findings helped Consensus avoid problematic customer segments, leading to a more streamlined sales process, happier customers, and lower churn rates. The data from Clozd has become a core component of the company's strategic decision-making.

Consensus

Rex Galbraith

Chief Revenue Officer