Case Study: Community Brands improves win rates and unlocks win-loss insights with Clozd

Community Brands went all-in on win-loss analysis with Clozd

Community Brands, a provider of software for associations, nonprofits, and K-12 schools, was growing rapidly but struggled to understand why it was losing sales deals. Its internal win-loss analysis efforts yielded poor response rates and lacked the expert interviewing skills needed to uncover the root causes of losses. The company turned to vendor Clozd for its win-loss analysis service to solve this critical problem.

By implementing Clozd's program, which included expert-led interviews and a robust reporting platform, Community Brands achieved significantly higher response rates and gained deep insights. The results were substantial: the company discovered a previously missed competitive advantage that, when leveraged, increased win rates. Clozd's findings were widely shared across product, support, marketing, and sales departments, validating correct strategies, improving messaging and pricing, and boosting company-wide collaboration and morale.

Community Brands

Tirrah Switzer

Community Brands