Case Study: Clearbit achieves 10% gross retention growth with Clozd Win-Loss Analysis

Clearbit relies on win-loss analysis to increase buyer empathy, guide its product roadmap

Clearbit, a provider of B2B go-to-market data, faced challenges with customer retention and product adoption. To address this, they partnered with Clozd to implement a win-loss analysis program, seeking to uncover the real reasons behind customer churn and guide their product roadmap with unbiased feedback.

Using Clozd's third-party win-loss analysis service, Clearbit gathered transparent feedback from customers and prospects. This data-driven approach directly informed their product development, leading to the launch of two new products. As a result, Clearbit achieved a greater than 10% quarter-over-quarter improvement in gross retention revenue, attributing this significant measurable impact directly to the insights provided by Clozd.

Clearbit

Rebecca Yang

VP of Engineering