Case Study: Calendly Builds a Collaborative Win-Loss Program with Clozd

Calendly leads the way in building an impactful, collaborative win-loss analysis program

Calendly sought to improve its win rate and build a sustainable competitive advantage by understanding the precise reasons it was winning and losing deals. To achieve this, the company partnered with vendor Clozd to implement a win-loss analysis program.

Clozd implemented a comprehensive solution, conducting over 150 in-depth interviews with prospects and customers. The insights were distributed across the organization via Slack and email integrations and detailed quarterly reports. This program provided Calendly's product, sales, marketing, and customer success teams with actionable feedback, leading to high engagement and a deeper understanding of their market and buyer journey.

Calendly

Heather Pepe

Manager, Solutions Marketing