Case Study: AuditBoard increases win rate with Clozd win-loss analysis

AuditBoard uses win-loss data to understand why they’re losing—so they can turn things around

AuditBoard, an audit, risk, and compliance company, was struggling to understand the specific reasons it was losing deals, particularly to "no decision." They partnered with the vendor Clozd to implement a win-loss analysis program. AuditBoard needed to move beyond the 'what' provided by their CRM data to uncover the 'why' behind their losses.

Using the Clozd platform, they identified that a failure to articulate value and ROI was the core issue. This data drove a year of cross-functional changes, including new sales training, marketing materials, and a dedicated value analyst. As a result of the strategic changes informed by Clozd, AuditBoard significantly increased its overall win rate, with one previously struggling product seeing a win rate increase of more than five percentage points.

AuditBoard

Matt Nelson

Vice President Of Product Marketing