Case Study: AuditBoard boosts win rates with Clozd win-loss analysis

AuditBoard boosts a product’s win rate by over 5 points with Clozd

AuditBoard, a provider of audit, risk, and compliance software, identified a high number of "no decision" losses from their CRM data but lacked the crucial understanding of why they were occurring. They turned to Clozd for its Win-Loss Analysis service to uncover the root causes behind these lost deals and drive strategic change.

Clozd conducted interviews with buyers, revealing that the core issue was a failure by AuditBoard's sales and marketing teams to articulate compelling value and ROI. Based on this feedback from Clozd, AuditBoard implemented a cross-functional action plan, including a new value framework, sales training, and revised marketing materials. As a result, the win rate for a previously struggling product increased by over five percentage points, turning a key weakness into a competitive strength.

AuditBoard