Case Study: Alteryx drives company strategy with Clozd win-loss insights

Alteryx leverages Clozd’s win-loss data to guide company strategy

Alteryx, a data analytics company, faced a challenge with its non-standardized win-loss analysis program. The lack of a consistent process for gathering feedback led to muddled insights that were difficult for cross-functional teams to use. To address this, Alteryx turned to vendor Clozd and its win-loss analysis service.

Clozd implemented a standardized program to conduct win-loss interviews and provide analysis. The results provided Alteryx with rich voice-of-the-customer insights that directly influenced company strategy. These insights uncovered critical product gaps and messaging issues, which led to a significant acquisition and a new marketing framework. The Clozd platform became a valuable resource used by teams across the entire organization, from sales to engineering.

Alteryx

Jason Klein

Product Marketing Director