Case Study: Acquia turns integrations into a growth driver with Clozd win-loss analysis

Acquia uses win-loss insights to turn their weaknesses into strengths

quia, a SaaS company, faced the challenge of understanding the real reasons behind winning and losing deals to improve their competitiveness. To address this, they partnered with the vendor Clozd to implement a comprehensive win-loss analysis program, moving beyond their initial reactive, do-it-yourself efforts.

The solution from Clozd provided a streamlined platform for conducting objective buyer interviews and analyzing feedback. This enabled Acquia to identify that a lack of integrations was a key reason for losses. By revamping their integration strategy based on these insights, Acquia transformed this weakness into a strength. As a direct result, Clozd helped them to not only stop losing deals over integrations but to start winning because of them, significantly improving client acquisition and retention.

Acquia

Deanna Ballew

SVP of Product