Case Study: a leading consumer goods company improves new product launch success with Cloverpop

Improving New Product Launch Success with Decision Intelligence

The leading consumer goods company was struggling with a high rate of new product launch failures and needed to improve its forecasting accuracy and launch strategy effectiveness. To tackle these challenges, the company partnered with Cloverpop and implemented its Decision Intelligence platform to help decide which product formulas would achieve long-term, "sticky" adoption.

Cloverpop deployed a comprehensive solution that digitized the ideation and launch process, providing data-driven forecasts and creating a system of record. This resulted in over 30 concepts being assessed with a 30% improvement in forecast accuracy, the identification of $150 million in innovation opportunities, and a significant reduction in product launch failures.