Case Study: Porch (home improvement marketplace) achieves scalable master data management and a richer user experience with CloverDX

Master Data Management for a CMS Creates a Rich User Experience

Porch is an online home-improvement marketplace that connects homeowners with professionals, showcasing real projects, costs, and friend endorsements. Facing a data-heavy content management system—60 million projects and 1.4 million professionals—Porch needed to unify diverse sources (flat files, messaging queues, contractor and license records, location and valuation data) and implement master data management to deliver a rich, trustworthy user experience while keeping costs and operational complexity low.

Porch selected CloverETL for core data integration to transform large, varied datasets into usable, governed assets and to support future analytic workloads. CloverETL’s flexible, scalable ETL, combined with responsive Javlin support, streamlined integrations, enabled MDM capabilities, and helped Porch scale without typical growing pains—improving content quality, user experience, and the company’s ability to expand its data-driven services.

Porch

Eric Schleicher

CTO & Co-Founder