Case Study: New Democratic Party of Canada (NDP) achieves unified, accurate constituent data with CloverDX

CloverETL Helped NDP to Know Their Constituents Better

The New Democratic Party of Canada (NDP), a major federal political party with over 120,000 members and a potential constituency of more than 28 million Canadians, faced growing data complexity from 100+ datasets (Elections Canada, Canada411, regional sources, etc.). Their homemade integration tools could not keep up, putting their ability to understand and engage constituents at risk while they avoided hiring a costly internal data team.

CloverETL stepped in to match, merge, cleanse, deduplicate, validate and migrate the data, with consultants handling the transition, building transformations, training staff and moving the system to production on time and under budget. NDP progressed from CloverETL Community Edition to Designer and then Cluster for cloud automation, resulting in a reliable data foundation that supports targeted campaigning, ongoing optimization of data flows and scalable processing of tens of millions of records.

NDP

James Williamson

IT Coordinator