Case Study: Customology achieves rapid, scalable Single Customer View and faster reporting with CloverDX

CloverETL enables Customology to gather and unify data to deliver customer‑centric marketing campaigns backed by data science

Customology, part of the GJI group, provides data‑driven marketing solutions that turn large, non‑standard transactional datasets into actionable customer programs. Their legacy homegrown ETL—MSSQL stored procedures, shell scripts and early PHP microservices—was slow, hard to scale and expensive to customize, leaving them struggling with 3–4 GB of incoming data per hour, duplicates, inconsistent formats and long time‑to‑market for client solutions.

By adopting CloverETL, Customology standardized and transformed incoming data to a single core model while building a modular, developer‑friendly ETL stack. Linking processing phases into unified workflows enabled a Single Customer View, faster data matching, scalable processing and more reliable delivery of datasets and BI reports—allowing quicker campaign deployment and better client outcomes.

Customology

Michael Barnard

General Manager