Case Study: International Publishing House achieves €750,000 savings and a 12% increase in orders with CloverDX

Address Validation and Cleansing Saves 750,000 €

A subsidiary of an international publishing house was losing time and money because of poor customer data: records were inconsistent and duplicated, only 30% of addresses were in an acceptable format, and marketing materials were often undelivered or mailed multiple times to the same address. These issues harmed campaign effectiveness, customer reach and the company’s credibility.

CloverDX implemented a data-quality solution (including AddressDoctor) to validate, standardize and enrich addresses and contact details, automatically correcting 54% of addresses and removing duplicates to reduce data volume by 15%, with continuous quality monitoring. The cleanup improved campaign efficacy, drove a 12% increase in orders and delivered more than €750,000 in savings.