Case Study: LaFleur’s Seafood Restaurant builds 1,800-member loyalty and boosts repeat visits with Clover Rewards

LaFleur’s Seafood Restaurant - Customer Case Study

LaFleur’s Seafood Restaurant, a long-running all-you-can-eat seafood buffet near Baton Rouge, faced the limitations of a traditional punch-card loyalty program—customers forgetting cards and even attempts to game the system. In 2013 they turned to Clover, adopting the Clover Rewards mobile loyalty platform to modernize engagement and better reward repeat diners.

Clover delivered a mobile, tiered rewards solution plus staff-facing tools and training that reduced fraud, improved service (greeting check-ins by name), and made enrollment simple. The results: about 1,800 Clover Rewards members, nearly 11,000 punches across roughly 4,200 visits, and customer acquisition averaging ~20 new members per week initially and nearly 30 weekly since December, with hundreds of free buffets awarded.

LaFleur’s Seafood Restaurant