Case Study: Jake’s Coffee & Espresso achieves 150 highly engaged customers and boosts repeat visits with Clover

Jake’s Coffee & Espresso - Customer Case Study

Jake’s Coffee & Espresso, a rural gluten‑free bakery and coffee shop in Staunton, IL, needed a way to reach and retain customers across a sparsely populated area where options are limited. To build loyalty and drive repeat visits, Jake’s implemented Clover Rewards as its loyalty platform.

Using Clover’s tools—social-media “specials” to offer a free coffee for signups, SMS enrollment tied to existing text ordering, and regular push‑notification “special of the day” messages (2–5 times per week)—Jake’s drove 48 signups in the first 24 hours and has grown to about 150 highly engaged customers. The program has generated over 1,500 punches in just over 1,000 visits (an average of ≥10 punches per Rewards customer and at least one free coffee), and Clover’s features have translated into measurably more visits from their core regulars.

Jake’s Coffee & Espresso