Case Study: Fuse Frozen Yogurt boosts gift card sales and customer loyalty with Clover

Fuse Frozen Yogurt - Customer Case Study

Fuse Frozen Yogurt, owned by Justin and Brie Henshaw, operates two counter-service locations and needed a simple way to sell both physical and digital gift cards, capture customer purchase data, and avoid POS friction during busy holiday periods. They deployed Gyft’s gift‑card solution integrated with Clover to offer plastic and mobile cards that customers can buy in-store or have sent directly to recipients’ phones.

By using Clover’s integration with Gyft, Fuse automated gift‑card sales and reporting (Gyft sales data downloads directly into Clover), smoothed register workflows during the holiday rush, and made it easy for customers to reload cards. The result was faster operations, stronger customer acquisition and repeat visits, and clearer marketing insights — with gift‑card purchases typically driving about 20% more spend than the card value — all enabled through Clover.

Fuse Frozen Yogurt

Brie Henshaw

Owner