Case Study: TinyBuild drives 4.3M reach and 370K views with Cloutboost influencer marketing

tinyBuild reaches 4.3M gamers with Cloutboost

tinyBuild, a respected indie game publisher, faced the challenge of generating awareness and driving organic downloads for the Early Access launch of their new title, Potion Craft: Alchemist Simulator on Steam. They partnered with the vendor Cloutboost to design a focused influencer marketing campaign to increase visibility and attract high-quality gamers.

Cloutboost implemented a strategy by partnering with six mid to top-tier gaming influencers known for the simulation genre. These creators released high-quality gameplay videos over a single weekend immediately following the launch, which were supported by Steam code giveaways. This campaign by Cloutboost achieved over 4.3 million in reach, 370,000 video views, and an exceptional 8.13% engagement rate, significantly boosting the game's successful launch.

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