Case Study: tinyBuild boosts Steam wishlists and purchases with Cloutboost influencer marketing

tinyBuild drives 5M views for TRDS with Cloutboost

The publisher tinyBuild sought to rekindle player interest and drive wishlists and purchases for the Steam launch of its game, Totally Reliable Delivery Service. Their challenge was to boost brand recognition for the Steam release and re-engage past users who had played the game on other platforms. To meet this challenge, tinyBuild partnered with the vendor Cloutboost for an influencer marketing campaign.

Cloutboost implemented a strategy focused on a concentrated burst of influencer content over a single weekend. They carefully selected 13 mid-tier gaming YouTubers who created dedicated videos, integrated clips, and live streams to showcase the improved Steam version. The campaign executed by Cloutboost generated over 5 million views and 50 million impressions, leading to a significant increase in Steam wishlists and a surge in game purchases, successfully fostering a robust player community.

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