Case Study: tinyBuild boosts Not For Broadcast sales with Cloutboost influencer marketing

tinyBuild drives 1M+ views with Cloutboost

tinyBuild, an indie game publisher, faced the challenge of promoting the full release of its unique simulation game, Not For Broadcast, and boosting sales on Steam and console platforms in a crowded market. The publisher partnered with vendor Cloutboost to run an influencer campaign aimed at re-engaging existing players and attracting a new audience.

Cloutboost implemented a strategy by partnering with 13 credible YouTube and Twitch influencers who had highly engaged audiences. The campaign successfully generated over 1 million views, boosted sales, and helped the game's complete release receive overwhelmingly positive reviews.

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