Case Study: PlayKids XD achieves 68M+ views with Cloutboost influencer marketing

PK XD drives 68M+ views with Cloutboost

PlayKids XD (PK XD), a successful sandbox game for preteen kids, sought to promote its game to a young gaming audience and increase mobile player numbers in competitive global markets. They partnered with the vendor Cloutboost to execute an influencer marketing campaign targeting fans of similar games like Roblox and Minecraft.

Cloutboost implemented a global strategy by partnering with 27 gaming influencers across 10 countries to create dedicated, child-friendly gameplay videos. This solution generated over 68 million views and provided high-quality content that PK XD repurposed for its user acquisition ads. The campaign successfully increased engagement and downloads, solidifying Cloutboost as a trusted marketing partner for PlayKids.

PlayKids XD (PK XD)