Case Study: Codashop drives 11.7M reach and 705K+ views with Cloutboost influencer marketing

Codashop drives 11.7M reach with Cloutboost

Codashop, a leading global payment platform for mobile games, faced the challenge of driving in-game currency purchases within existing player communities across multiple global regions. They partnered with Cloutboost to implement an influencer marketing strategy that could seamlessly integrate their service into authentic gameplay content, avoiding disruptive promotions while highlighting their value.

Cloutboost executed a multi-region campaign by identifying and activating creators who were already producing content for specific supported games. The solution focused on native content integration, tying promotions to live in-game events and seasonal updates to create urgency. This approach delivered significant results for Codashop, including reaching an audience of over 11.7 million and generating more than 705,000 organic views, effectively scaling their top-up conversion performance.

Codashop