Case Study: 2P Games sells 100K copies with Cloutboost's organic influencer outreach

2P Games sells 100K copies in month one with Cloutboost

2P Games, a Chinese indie game publisher, faced the challenge of generating Western market buzz for their new Early Access title, R.I.P., with a very limited budget. They partnered with the vendor Cloutboost to implement an organic influencer outreach strategy designed to build awareness and drive sales without a traditional advertising budget.

Cloutboost executed a campaign using its Portal service to identify and contact over 1,600 creators, distributing keys only to those who opted in. This organic approach generated 640K+ views from 67 creators and contributed to the game selling 100,000 copies in its first month. The campaign's success also created a spillover effect, attracting top-tier streamers independently. Cloutboost's strategy validated the power of organic outreach for building a foundation of creator relationships and driving significant revenue.

2P Games