Case Study: 2P Games drives 250K+ YouTube views with Cloutboost's organic influencer outreach

2P Games drives 252K YouTube views with Cloutboost

2P Games, a Chinese indie portfolio publisher, faced the challenge of breaking into the competitive Western gaming market with limited resources and no established audience. They partnered with Cloutboost to utilize its organic influencer outreach service to build authentic awareness and credibility for their game, Kotama and Academy Citadel.

Cloutboost executed a large-scale opt-in campaign, identifying and contacting nearly 3,000 relevant creators and distributing Steam keys only to those who expressed interest. This strategy activated nearly 100 creators organically, generating over 250,000 YouTube views and reaching a total audience of 3 million. The campaign successfully built Western market presence for 2P Games, validated market interest with minimal financial risk, and drove significant wishlists and sales for the indie title.

2P Games