Case Study: PicPay saves $18.6M and improves cloud efficiency with CloudZero

PicPay saves $18.6M with CloudZero

PicPay, a major Brazilian digital bank with over 60 million customers, faced a significant challenge in optimizing its vast multi-cloud infrastructure across AWS, GCP, and Oracle Cloud. Following a postponed IPO, the company needed to shift from growth to efficiency but struggled to allocate $18.6M in annual cloud costs across 20 business units and over 2,000 engineers, making accountability and identifying inefficiencies impossible.

By implementing CloudZero's CostFormation solution, PicPay gained real-time cost visibility and accurate allocation even in poorly tagged environments. This enabled data-driven prioritization and a scalable operational model for cost efficiency. As a result, PicPay achieved $18.6M in annualized cloud savings, secured the lowest cost to serve among Latin American fintechs, and engaged over 350 engineers in their cloud efficiency efforts.

PicPay