Case Study: Validity Reduces Cloud Costs and Migration Time with CloudZero

How Validity Maximizes Their AWS Investment While Migrating and Refactoring Applications Into Their New Platform

Validity, a marketing technology company known for its email deliverability platform Everest, needed a way to track and control cloud costs as it integrated acquired products, migrated applications to AWS, and refactored them into a single platform. With inconsistent tagging, mixed architectures, and dual-running legacy and new systems, the team needed clearer visibility into spend across products and projects.

Validity implemented the CloudZero Cloud Cost Intelligence Platform to organize AWS resources, track costs by product and feature, and improve cost communication with leadership. With CloudZero, Validity reduced overall cloud spend by 35%, cut time spent managing costs by 90%, and gained the visibility needed to support migration, refactoring, and new product development more efficiently.

Validity

Adam Walker

Vice President of Infrastructure and Security