Case Study: Applause Reduces Cloud Spend by 23% with CloudZero

How Applause Used CloudZero To Reduce Their Cloud Spend By 23% And Drive Efficient Growth

Applause, the digital product testing company behind quality assurance for brands like Google, Microsoft, Uber, Spotify, and PayPal, needed better control over rapidly growing cloud costs. With a multi-cloud environment spanning AWS, GCP, and Snowflake, plus significant Kubernetes spend, the team lacked complete cost allocation, real-time visibility, and a way to decentralize accountability to engineers. They turned to CloudZero in search of a single source of truth and a stronger FinOps partnership.

CloudZero implemented a platform that ingested and normalized 100% of Applause’s cloud spend, gave engineers detailed cost visibility, and enabled savings workflows through features like Insights, Anomaly Detection, Explorer, and Analytics. With CloudZero’s support, Applause reduced annualized cloud spend by 23%, improved cost accountability across engineering teams, and set itself up for more efficient growth.

Applause

Robert Mason

Chief Technology Officer