Case Study: PTC achieves 80% faster international campaign launches with CloudWords

PTC’s International Campaigns Launch in 2 Weeks Versus 12 Weeks

PTC, a global IoT and AR technology company, needed a faster way to launch localized outbound campaigns across regions. Its manual process for translating, reviewing, and loading email content into Oracle Eloqua took about 12 weeks per campaign and made it hard to respond quickly to market trends. CloudWords was brought in as the technology solution, integrating with PTC’s Oracle Eloqua setup and working alongside PTC’s existing language service provider.

CloudWords deployed its Oracle Eloqua integration in just three weeks and automated PTC’s localization workflow with in-context review, improving collaboration and reducing errors. As a result, PTC cut campaign turnaround from 12 weeks to 2 weeks, launched international marketing emails 80% faster, and reduced SLA times from four weeks to five days, while scaling to 20 localized emails per month in 7 languages.

PTC

Anna Poulakis

Director Marketing Automation