Case Study: Mouser Electronics achieves faster global campaign localization with CloudWords

Mouser Electronics - Customer Case Study

Mouser Electronics, a worldwide authorized distributor of electronic components, needed a faster way to localize global campaigns in 17 languages. Its manual translation workflow created long delays, poor project visibility, limited spend tracking, and heavy reliance on design resources, even as it used Oracle-Eloqua for marketing automation and looked for a solution that could integrate cleanly.

CloudWords implemented a localization solution integrated with Oracle-Eloqua to streamline translation and campaign repurposing. The result was greater transparency across projects, 50% less reliance on the design team as project managers, improved insight into translation spend through CloudWords analytics, cost savings from translation memory, better campaign quality via in-context review, and a 20% reduction in end-to-end translation-design-approval cycle time.

Mouser Electronics

Candice Willingham

Global Director, Marketing Automation