Case Study: Microsoft Corporation achieves faster, scalable global content localization with CloudWords

Microsoft - Customer Case Study

Microsoft Corporation needed a way to scale its localization process as it shifted to a “single spine” marketing campaign model across 86 countries and 22 languages. Its existing workflow was slow, expensive, and difficult to manage, with more than 200 reviewers, multiple authors, and manual copy-paste work between Excel, Marketo, and templates causing version control issues.

CloudWords provided the localization solution and became the central tool for Microsoft’s marketing content workflow, reducing manual steps and giving teams one place for review and localization. With CloudWords, Microsoft was able to deliver fresh localized assets every four weeks, support more personalized global marketing, and drive measurable results including a 433% increase in new leads and a 42% increase in qualified pipeline.

Microsoft Corporation

Charles Eichenbaum

Director of Marketing Technology