Case Study: Power Integrations accelerates global localization and reduces translation costs with CloudWords

Making Digital Speed-To-Market A Global Advantage

Power Integrations, a Silicon Valley-based supplier of high-performance electronic components, needed a faster and more transparent way to manage its global website and marketing localization. Before working with CloudWords, the company relied on a manual, spreadsheet-driven translation process that was hard to track, time-consuming, and difficult to report on across its English and four other languages.

CloudWords implemented an automated localization workflow that connected with Power Integrations’ CMS, marketing automation, and CRM tools, replacing FTP, Excel, and email-based processes. The result was a reduction in average translation cycle time from 6 weeks to 2 weeks, nearly 40% savings on direct translation spend, and improved visibility and productivity; Power Integrations also got up and running in less than a day.

Power Integrations

Chick Webb

Senior Online Marketing Manager