Case Study: Hach achieves scalable global marketing automation with CloudWords

Hach - Customer Case Study

Hach, a U.S.-based manufacturer of analytical instruments and reagents for water testing, needed a better way to scale global marketing automation across 26 languages. Its manual localization process was slow and hard to track, with limited workflow transparency and cumbersome content handling around Marketo.

CloudWords provided the globalization platform integrated with Marketo to streamline localization and improve campaign execution. With CloudWords, Hach gained global project visibility, increased team productivity without adding staff, and boosted monthly nurturing lead flow by 61%, while sending 50% more email campaigns per week; email performance also improved, with open rates rising from 17% to 28% and click-through rates from 3% to 11%.

Hach

Gene Scholes

Global Director, Digital Commerce & Systems