Case Study: Beechcraft achieves faster global campaign localization with CloudWords

Global Marketing Taking Flight With Cloudwords Marketo Integration

Beechcraft, a subsidiary of Textron Aviation, needed a faster and more scalable way to localize global marketing content in multiple languages. The company was already using Marketo, but its translation process involved many stakeholders, manual steps, and multiple language service providers, making it difficult to keep up with worldwide campaign demands.

CloudWords provided its Marketo integration to automate localization workflows for emails, landing pages, snippets, and other content. Beechcraft could send content for translation with one click and receive it back in the correct templates, cutting campaign turnaround from days or weeks to minutes. The solution also enabled A/B testing of localized campaigns and helped build a centralized translation memory, lowering costs over time and improving consistency across regions.

Beechcraft

Mike Turner

Senior Marketing Manager, Lead-to-Revenue Marketing