Case Study: Van Gelder improves its B2B customer journey with CloudSuite

Van Gelder - Customer Case Study

Van Gelder, a modern fruit and vegetable supplier, sought an eCommerce platform to serve as the center of its strategic plans for improving the customer journey. The company needed a single, integrated solution to replace its disparate systems and required a partner that could provide ongoing development for both standard and industry-specific B2B functionalities, including a CMS and an integrated PIM. They partnered with CloudSuite to address this challenge.

CloudSuite implemented its eCommerce platform to provide a customer-specific experience with personalized content, pricing, and product ranges. The solution included advanced features like splitting orders based on delivery dates and sophisticated order templates. As a result, 98.4% of all orders now come through the webshop, totaling nearly 500,000 online orders annually. CloudSuite helped Van Gelder achieve more new and returning customers, fewer customer questions, and a significant boost in internal efficiency.

Van Gelder

Robin Rietdijk

Marketeer