Case Study: Prins Petfoods unifies B2B and B2C eCommerce with CloudSuite

Prins Petfoods - Customer Case Study

Prins Petfoods, a Dutch family-owned business specializing in pet nutrition, was operating multiple websites and webshops on different CMS systems due to previous acquisitions. Seeking centralization, especially for their educational brand Edupet, they needed a new eCommerce partner. They chose CloudSuite for its platform, attracted by its strong experience in both B2B and B2C commerce.

The solution implemented by CloudSuite provided a single, flexible eCommerce environment. This new, user-friendly portal replaced an outdated system, making it easier for customers to view order history and place orders. As a result, Prins Petfoods saw an increase in online orders. They also benefited from CloudSuite's content management features and monthly updates. The collaboration enabled Prins to use data for targeted marketing and effectively shape their brand experience across channels.

Prins Petfoods

Marlou Mulders

Commercial Director