Case Study: PledgeStar boosts fundraising reach by 72% with CloudSponge

PledgeStar customers increase their fundraising reach by 72% with CloudSponge

PledgeStar is an online pledge-drive fundraising platform that helps schools and families ask friends and relatives for donations. As the company grew, its small team needed a faster way to let users build recipient lists from contacts without manually typing, copying, or maintaining multiple address book integrations. To solve this, PledgeStar turned to CloudSponge and its Address Book Widget.

With CloudSponge, PledgeStar added a prebuilt, easy-to-maintain address book solution that connects to major providers like Gmail, Yahoo, and Microsoft. The result was a major boost in efficiency and reach: average contacts reached per family rose from 10.6 to 18.2, a 72% increase, and signup time dropped from about 25 minutes to 5 minutes. PledgeStar also reported fundraising recipient lists growing by 80% and more than $5 million raised through contacts gathered via CloudSponge.

PledgeStar

Jacob Marello

Lead Software Developer