Case Study: Morning Brew doubles newsletter referrals with CloudSponge

Morning Brew grows to over a million subscribers using CloudSponge-optimized recipient list

Morning Brew is a daily business newsletter for young professionals that grew from a campus side project into a publication with over 1 million subscribers. To keep growing through referrals, Morning Brew needed an easier way for readers to share the newsletter from their email address books instead of manually typing contacts.

Morning Brew implemented CloudSponge’s Address Book Widget to let users quickly import contacts from Gmail, Yahoo, Outlook, and other providers directly on their site. With CloudSponge, the average user sent twice as many referral emails, referral volume increased 2x, and Morning Brew now sees 1,000+ newsletter invitations sent daily from current subscribers, helping fuel continued growth and ROI.

Morning Brew

Austin Reif

COO