Case Study: DonorsChoose increases donation emails and project funding with CloudSponge

How DonorsChoose increases donation request emails and accelerates project crowdfunding using CloudSponge

DonorsChoose, a nonprofit crowdfunding platform that helps teachers raise money for classroom projects and materials, wanted to make it easier for teachers and donors to share projects with their personal networks. The team saw that requests shared with friends and family were more likely to get funded, but its manual email-sharing process made importing contacts difficult and error-prone.

DonorsChoose implemented CloudSponge’s Address Book Widget to streamline contact importing across the site, including project creation, project pages, and donor thank-you pages. With CloudSponge, DonorsChoose improved tracking and upgraded to a mobile-friendly experience with minimal effort, resulting in a 65% increase in donation emails sent and about 112,000 donation solicitations annually.

DonorsChoose

Tea Ho

Product Designer