Case Study: Spokeo boosts contact imports and onboarding efficiency with CloudSponge Address Book Widget

3 reasons why Spokeo chooses CloudSponge's Address Book Widget over in-house integrations

Spokeo, a people search engine, wanted to improve onboarding for its Connections product by making it easy for users to import contacts in bulk from services like Gmail, Yahoo, and iCloud. Rather than building and maintaining multiple webmail integrations in-house, Spokeo looked for a faster, more reliable way to let users upload address books and immediately get value from its dashboard.

Spokeo chose CloudSponge’s Address Book Widget to power contact importing across major email providers with a single integration. With CloudSponge, Spokeo rolled out the feature quickly, received responsive support during API and OAuth changes, and enabled over 30,000 accounts to import contacts, generating more than 4 million connections. Spokeo also estimated a 30x to 50x ROI versus building and maintaining the technology internally.

Spokeo

Walter Turner

Vice President of Product