Case Study: SEACOM achieves faster sales and onboarding with CloudSmiths and Salesforce

SEACOM cuts onboarding from 21 days to 3 with CloudSmiths

SEACOM, a key player in Africa's telecommunications sector, faced challenges in managing a higher volume of transactions and a lengthy customer onboarding process as it expanded its offerings. To address this, they partnered with vendor CloudSmiths to implement Salesforce Sales Cloud and Lightning Platform.

CloudSmiths implemented Sales Cloud to automate lead generation and approval processes. They also built a custom onboarding app using Lightning Web Components, which drastically reduced the onboarding time from 21 days to just three. Additionally, automating sales commission calculations enhanced operational transparency. These improvements significantly boosted efficiency and positioned SEACOM for continued growth.

SEACOM