Case Study: Media24 achieves unified customer data and automated marketing with CloudSmiths

Media24 improves customer engagement with CloudSmiths through real-time marketing automation

Media24, a leading South African media company, faced challenges with fragmented customer data spread across its divisions, which hindered effective marketing and service delivery. They partnered with CloudSmiths to create a unified customer view using Google Cloud Platform and advanced big data technologies.

CloudSmiths developed a solution that integrated data from all entities into a unified system and automated marketing by connecting diverse data sources to the Everlytic API. This provided a single customer view for personalization and enabled automated, targeted campaigns. The results included strengthened customer relationships, improved engagement with higher open and click-through rates, and streamlined operations that drove strategic, data-driven growth for Media24.

Media24