Case Study: 24.com boosts user engagement with CloudSmiths' personalised News24 Edge app

24.com boosts user engagement with CloudSmiths

The customer, 24.com, a leading African digital publishing network, partnered with the vendor CloudSmiths to develop a personalized news platform. Their challenge was to increase user engagement by delivering content tailored to individual user preferences.

CloudSmiths implemented a solution using React Native for the app and advanced machine learning technologies, including a Factorization Machine and Neural Networks, to predict user preferences and classify content. The backend was powered by Google BigQuery, Apache Airflow, and Google Kubernetes Engine. This resulted in News24 Edge significantly boosting user engagement and solidifying 24.com's position as a digital media leader, driving substantial business growth.

24.com