Case Study: Liberty Global achieves faster lead-to-order times and omnichannel B2B transformation with CloudSense

Liberty Global put CloudSense at the heart of their global B2B transformation

Liberty Global, the world’s largest international TV and broadband company operating in 30+ countries, launched the Catalyst program in 2016 to unify fragmented, product‑focused systems across its B2B brands (Virgin Media, Unitymedia, VodafoneZiggo, UPC). The challenge was siloed channels and inconsistent tools that prevented a 360-degree omnichannel customer view, slowed lead‑to‑order times, increased time‑to‑market and limited sharing of best practices across markets.

Liberty Global chose the CloudSense Salesforce‑native platform (CPQ, contract and order management, product catalog, eCommerce and mobile) and adopted an agile, reusable pan‑country architecture with a single product catalog. The rollout delivered faster, traceable order processing and cross‑market reuse: Virgin Media cut inbound lead‑to‑order time by 70% and outbound from 5 to 2 days, VodafoneZiggo increased eCommerce sales revenue by 24%, and brands launched new products more quickly while improving sales effectiveness and visibility.

Liberty Global

Joris Vollebergh

Business Services Director CRM