Case Study: Newsday makes Salesforce its advertising hub and gains real-time, accurate digital ad reporting with CloudSense

How Newsday made Salesforce its advertising hub with CloudSense

Newsday, a 80+-year-old Long Island publisher that now sells advertising across print, digital, data and experiential channels, needed to modernize its digital ad ops after relying on Google DSM for 15 years. DSM’s slow, error-prone reporting and lack of real‑time metrics prevented proactive decision‑making and made revenue forecasting and auditability difficult, so Newsday set out to consolidate business intelligence and advertising workflows into Salesforce.

Newsday chose the CloudSense platform to replace DSM and manage Google DFP from Salesforce, enabling sales planners to create and update orders, enforce approvals, and sync delivery and revenue data in real time. The result is a single advertising hub with joined‑up bookings and audit trails, faster and more accurate reporting across 1,000+ digital products, and the ability to make data‑driven decisions that materially improved ad operations and visibility.

Newsday

James Kober

Senior Director of Advertising Product and Technology