Case Study: Porsche increases online engagement with CloudPano

Gaudin Porsche Uses CloudPano to Affordably Create Spins and Increase Online Engagement

Porsche partnered with CloudPano to improve digital merchandising and create immersive vehicle spins that would help engage shoppers online. The dealership needed a better way to present inventory virtually, keep listings fresh, and support customers who were spending less time at dealerships and more time researching online.

Using CloudPano Enterprise, Spins Creator, Google Street View export, and CloudPano Live, Porsche created 360 vehicle experiences, enabled live virtual sales conversations, and kept online listings up to date. CloudPano reported that live onboarding helped the sales team adopt the tools, customers spent more time on vehicle listings, and salespeople could meet with shoppers virtually in a browser-based environment with ongoing support from a named account manager.

Porsche

Chris Roncett

Directory of Corporate Culture