Case Study: Kindred Healthcare achieves a single source of truth and eliminates duplicates with Cloudingo

Kindred Healthcare eliminates 30,000+ duplicates with Cloudingo

Kindred Healthcare, a major post-acute care provider, faced a significant challenge with data duplication and inaccuracies across multiple disparate CRM systems acquired through company growth. This fragmented data made it difficult for their sales team to operate effectively and prevented the organization from having a single, reliable source of truth. To solve this, they turned to vendor Cloudingo and its API integration service to cleanse and sync their data with Salesforce.

Cloudingo implemented a solution using its API to deduplicate records in transit before they entered Salesforce, preventing the creation of new duplicates. The process automatically linked hundreds of thousands of records from external systems to their corresponding Salesforce account using a master ID. This resulted in the immediate prevention of over 30,000 duplicate records during migration and established a fully automated, daily process that maintains a single source of truth. Kindred Healthcare now enjoys high data quality with everything tied together, and their team is confident in the accuracy and reliability of their customer data.

Kindred Healthcare