Case Study: Hotze Health and Wellness Center improves Salesforce data quality and boosts sales with Cloudingo

Hotze Health and Wellness Center cleans up 30,000-patient Salesforce data with Cloudingo

Hotze Health and Wellness Center, a Houston-based health clinic, faced a significant challenge with its Salesforce data quality after migrating from a legacy system. The database was filled with duplicate and inconsistent records, such as multiple entries for a single patient, which eroded user trust and damaged the customer experience. The vendor, Cloudingo, was brought in to address this data quality issue.

Using Cloudingo's deduplication and data cleansing tools, the center automated the process of finding and merging duplicate records. This solution provided a single, reliable view of each client. As a result, staff now trust the Salesforce data, business processes are streamlined, and Brenda Gonzalez from Hotze directly attributes an increase in sales to the improved data quality facilitated by Cloudingo.

Hotze Health and Wellness Center